Service Innovation – The Next Corporate Buzzword
28th February 2008
Flipping through the pages of The Borneo Post recently, I stopped to read the full page advertisement of Panasonic. I do like their motto ‘Ideas for Life’ which is appropriately coined for this competitive and global economy and the picture of a huge light bulb in the center-page with the words, ‘Questions Breed Ideas’ is a clever representation of their marketing intent. Panasonic has enacted a clear, creative and inspiring