Revelations of the Service Industry
By Sim Ling Ling
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” Jeff Bezos
The challenge to stay ahead of the curve in matching products and services to customers’ need or perceptions is becoming difficult as competition becomes more creative and aggressive in the industry.
Whatever the influences your company has on employees and customers, it is undeniable that the SERVICE EXPERIENCE industry is all about ‘EMOTIONS’. How authentic and persuasive is your brand vision, mission and values interweaved within your employees and crafted expertly and seamlessly for your guests?